The Xinyi district of Taipei, where the building site is located, is a cosmopolitan tourism area that symbolizes the city as a whole. Based on a new urban plan drawn up by the government that encourages cityscape-conscious development, the area has grown into a business center with a range of amenities including shopping, arts facilities, and international exhibition spaces. The building stands on the former grounds of a trade center adjacent to Taipei 101, the tallest building in Taiwan, on the southern edge of Xinyi. Mitsubishi Jisho Sekkei won a government-led development competition to partner on the project with Nanshan Life Insurance, which has a fifty-year lease from the government and planned to construct an office and high-end shopping complex to re-energize the district.
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